Randy Recommends: Conversion Rate Optimization - Lessons Learned

After countless hours of reading blogs and articles this week, my favorite article of the week was "Lessons Learned from 21 Case Studies in Conversion Rate Optimization" on seomoz.org.

Your Challenge: How do I get my site visitors to buy or sign up?

Best points from the article:

SEOMOZ: A clean design helps CRO (Conversion Rate Optimization)
DIGITAL ROKKET: Don't overload your home page with content! Determine your #1 objective and optimize the page for that goal.

SEOMOZ: Create a simple and clear message for the headline
DIGITAL ROKKET: Keep the phrase short, simple, and leave no room for interpretation. The reader should know the point within 5 seconds with no doubts about fine print or tricks. For example, look at the Try & Buy page we created for our client HEROware.

SEOMOZ: Try proven Call-to-Action techniques to improve CRO
DIGITAL ROKKET: A Call-to-Action button should be eye-catching, have space around it so it's not lost on the page, and the message should be simple. One interesting result provided by the SEOMOZ study was that RED was more effective than GREEN for a button color!

Good luck on your ongoing goal to increase your CRO! For assistance reaching your goal, contact Digital Rokket for your design, development, and optimization expertise.

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Based on the concept of providing the best customer service to clients with website needs, the Digital Rokket founders have started our business in just over a month! Our team consists of experts in areas of high-quality website design, graphic design, website development, SEO, internet marketing, hosting, and server maintenance. We look forward to our May launch of DigitalRokket.com to begin delivering amazing websites to our clients!